TRADITIONAL TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear broadcasts have long been recognized as traditional television formats, relying on fixed air times via satellite. In contrast, OTT platforms operate on ad-supported systems, with Netflix, major competitors, and Apple TV+ serving as key industry players. As viewer preferences shift, rivalry between conventional TV networks and streaming servi